Tourism Cluster
Key Areas of Focus
- Approval of and consensus for new Fresno Convention and Visitors Bureau (FCVB) strategic plan that emphasizes marketing of tourism and conventions equally
- Online database and “inventory” of tourism stakeholders
- Visitor surveys for basis in developing tourism marketing campaigns
- Additional funding from the City of Fresno and Fresno County for tourism marketing campaigns
- Collaboration among tourism stakeholders to maximize the returns on tourism efforts
Background
The tourism industry in Fresno County has enormous growth potential. Visitors can choose from its unique attractions such as agri-tourism, gardens, nature tours, and three national parks; outdoor recreation such as golf, snow skiing, water sports; zoos, amusement parks, casinos, shopping, sports venues; historical sites, museums, performing arts, and a planetarium.
Occupations in the Tourism Cluster are well suited for the region's labor force, from high-quality entry-level jobs to management positions.
Co-Chairs
Layla Forstedt, CEO
Fresno Convention & Visitors Bureau
Shawn Miller, Manager
City of Clovis Business Development Department
Manager
Emil Milevoj
University Business Center
California State University, Fresno
559.278.2352
emilevoj@csufresno.edu
Web Site
www.fresnocvb.org
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